Lodi: Better marketing
When I started the coffeeshop around 2004, the local Chamber of Commerce wanted me to sign up for membership. It was quite expensive for my shoestring budget so I declined. I couldn't really see any benefits to my shop. Lodi's downtown has struggled for many years. Many, if not most people, do their shopping in Madison, thirty minutes away. Back then, the Chamber marketed Lodi as a peaceful valley with full service banking and a grassy airstrip. The Ice Age Trail Alliance installed new signs this week just off of Main Street. While the Appalachian Trail is blazed with white stripes, the Ice Age Trail is blazed with yellow stripes. Much better. Makes me proud to live in the Lodi Valley. It sure isn't the grassy airstrip or full service banking. In other matters, Julia tested positive for Covid and is nearly recovered after experiencing mild symptoms. I have tested negative twice, and keeping my fingers crossed. The Scamp in the driveway makes an excellent place to
