Google Tag Manager icon Lodi: Better marketing Skip to main content

Featured

Not really SAD, but

A lot of people are affected with Seasonal Affective Disorder in Wisconsin.  We have many, many days without sun during the winter months.  This year, we've had a string of days with heavy fog and unseasonably warm temperatures in the 30's and 40's.   Personally, I can't claim that I've ever really felt the effects of SAD, but this year, knowing that we are likely moving west later next year, I've been very impatient and annoyed with Wisconsin weather.   Sun trying to fight through the clouds It hasn't helped that my daily routine involves looking at the weather in Fort Collins and Tucson.  Their weather has been spectacularly sunny and more pleasant this time of year.   So, I haven't been blogging much because not much is going on. I've substituted indoor pickleball for hiking. The trails have been muddy and not much fun. For Christmas, we had my mother, Julia's brother and Allie here.  I went and retrieved my mother from Cedar Rapids a...
1 comment
Read more
Labels

Lodi: Better marketing

When I started the coffeeshop around 2004, the local Chamber of Commerce wanted me to sign up for membership.  It was quite expensive for my shoestring budget so I declined.  I couldn't really see any benefits to my shop.  Lodi's downtown has struggled for many years.  Many, if not most people, do their shopping in Madison, thirty minutes away.

Back then, the Chamber marketed Lodi as a peaceful valley with full service banking and a grassy airstrip. 

The Ice Age Trail Alliance installed new signs this week just off of Main Street.  While the Appalachian Trail is blazed with white stripes, the Ice Age Trail is blazed with yellow stripes.


Much better. Makes me proud to live in the Lodi Valley.  It sure isn't the grassy airstrip or full service banking.  

In other matters, Julia tested positive for Covid and is nearly recovered after experiencing mild symptoms.  I have tested negative twice, and keeping my fingers crossed.  The Scamp in the driveway makes an excellent place to hide from viruses.


Labels:

Comments

Post a Comment

Popular Posts